The Titans Go All In: White Helmet, New Wordmark, and a Full Break From Greek Mythology
Thursday's reveal at The Pinnacle in Nashville is the most anticipated NFL rebrand in years. Here's everything we know before the curtain drops — and what it means for the franchise's visual identity going forward.
The Titans reveal Thursday at The Pinnacle in Nashville. Sources confirm a white helmet — a franchise first.
Nike Finally Fixes the Dodgers Script — And It Only Took Two Years of Fan Outrage
The infamous split "d" is gone. For 2026, the font is larger, spacing is cleaner, and the placket no longer bisects one of baseball's most iconic wordmarks.
MLS Is About to Have Four Ad Spots on Its Jerseys. Here's Why That Matters.
Back-of-jersey ads debut after the All-Star break. The league says it could be worth $1M per year for some clubs. We look at what it means for the visual product on the field.
A Fanatics Trademark Filing Points to a League-Wide NHL "Hometown Remix" Program
We spotted a filing before any announcement. Here's what it could mean for all 32 teams in the 2026-27 season.
Ad Patches Are Coming to College Uniforms. The UniWatch Era Could Never Have Imagined This.
Starting 2026-27, D-I programs can place two commercial logos on uniforms. We break down the rule, the exceptions, and the implications.
Falcons Confirm April 2 Reveal — Red Primary Expected After Years of Fan Calls
Atlanta's first uniform overhaul since 2020 is officially coming. Sources say the new look leans heavily throwback with modern touches.
Detroit's New Orange Alternates Are Here — And They Brought 1984 Back With Them
V-necks, a throwback roundel sleeve logo, and 1984-inspired striping. The Tigers just gave us one of the best alternates of the spring.